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Over the years, The Advertising Club has been honoring the best work in media through the EMVIES. And so will it continue to do this year. EMVIES 2026 will retain the best practices of the past years. And as usual, we will have a few firsts this year.

What is new at EMVIES 2026?

  • Introduction of “Media Agency Network of the Year” to reflect the changing landscape in the media agency ecosystem
  • Carving out the following three product categories in Best Media Strategy and Best Integrated Campaign awards, given their growing importance in advertising spends
    • Automotive & Auto related category
    • Ecommerce, Quick Commerce & Retail online market places
    • BFSi and fintech
  • Continuing to fine tune the Digital categories with
    • Best Media Innovation – Gaming
    • Separating Paid Search & SEO in Best Media Innovation: Digital – Performance
You will discover many such new things as you read along. We have arrived at all these by co-opting participating media agencies and taking their suggestions on board basis an EMVIES Town Hall and Jury feedback. The EMVIES is meant to primarily recognize the outstanding work specifically done by the media agencies and will continue to be so. EMVIES 2026 will reward the work done during the period 1st October 2024 to 31st March 2026 (18 Months).

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