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Over the years, The Advertising Club has been honoring the best work in media through the EMVIES. And so will it continue to do this year.

EMVIES 2025 will retain the best practices of the past years. And as usual, we will have a few firsts this year.

What is new at EMVIES 2025?

• Rationalisation of Best Media Innovation – Digital to Performance, Social media, Display, Video, Voice
• Recrafting Best Media Innovation – Branded Content into
  1. Branded Content that leverages existing content
  2. Branded Content focused on creating original content
• Introduction of three new categories
  1. Best Media Innovation – Moment Marketing
  2. Best Media Innovation – Use of Local Language / Regional Media (excluding Hindi / English) with 5 sub-categories: Television, Print, Radio, Digital & Cinema
  3. Best Media Innovation – Sports marketing with 2 sub-categories: Cricket & Non-cricket
• Expansion of Emvie for Responsible Advertising to include Sustainability

You will discover many such new things as you read along. We have arrived at all these by co-opting participating media agencies and taking their suggestions on board basis an EMVIES Town Hall and Jury feedback.

The EMVIES is meant to primarily recognize the outstanding work specifically done by the media agencies and will continue to be so.

EMVIES 2025 will reward the work done during the period 1st October, 2023 to 30th September, 2024 (12 Months).

ENTRY KIT

• Entry KitPDF – 440 KB